New local business owners with the right mindset and knowledge succeed
Build your dream business with smart, low-cost tools.
š Set Up Google My Business (GMB) Claim and complete your GMB profile so people can find you on Google Search and Maps. Add photos, services, hours, and encourage customers to leave reviewsāitās free visibility and credibility.
š§ Start Email Marketing Build a mailing list from day one. Send welcome emails, holiday promos, appointment reminders, and loyalty rewards. Itās one of the most affordable and effective ways to stay top-of-mind with your customers.
š³ Create & Display a QR Code in Your Store Generate a simple QR code that links to your sign-up form. Offer a discount or freebie for joining your email listāturn casual visitors into long-term customers.
š± Set Up a Facebook Page Make sure your business has an official Facebook page with your logo, contact info, service list, and regular posts. Invite friends, customers, and local groups to follow.
šø Post Organically on Social Media Share real photos of your space, happy customers, new products, behind-the-scenes clips, or daily tips. Consistent posting helps build trust and engagement.
š£ Run Facebook Ads (When Ready) Promote a special offer or new service to people in your area. Even a small budget can make a big difference if targeted well.
š» Consider Google Ads (If You Have a Budget) Run local ads to show up when people search for services like yours. Target by zip code or radius to keep it focused.
š” Understand Customer Lifetime Value (LTV) Donāt just focus on one saleāconsider the total value of a happy customer who returns and refers others. Thatās why list-building and follow-ups matter.
š» Build a Simple Website (or Landing Page) Have a place where people can learn more, book appointments, or sign up for emails. Our recommended low-cost platform, Systeme.io, does it allāwebsite, forms, email, even courses or offers.
š Promote Around Holidays & Seasons Use email or social posts to offer specials tied to events (Valentineās Day, Motherās Day, back-to-school, etc.). It gives people a reason to come back.
šÆ Track Results & Improve What Works Monitor what brings in traffic, bookings, or signups. Focus on what's working and adjust as you grow.
š Learn How to Set Up Google My Business https://support.google.com/business/answer/9294169 (Step-by-step guide from Google to claim and optimize your business listing)
š Get Your Free eBook: Email Marketing for Local Businesseshttps://freebook.ezreconnect.com (Learn how to build a list, stay in touch, and increase repeat businessāall on a budget)